Key information

  1. Reference: OCC0229D
  2. Date updated: 30/01/2023
  3. Level: 4
  4. Route: Catering and hospitality
  5. Regulated occupation: No

Details of the occupational standard

Information Symbol

Higher Technical Qualification

Higher Technical Qualifications (HTQs) are designed to be delivered within a course of education. Some Knowledge, Skills and Behaviours may be more safely and reliably delivered in workplace settings, so may not be fully covered by the HTQ. Some qualifications will deliver additional content or added depth and breadth through, for example, use of specialist learning environments, work placements or innovative teaching methods. Check with the qualification provider if you require further information on coverage.

Occupation summary

Hospitality managers work across a huge variety of organisations including bars, restaurants, cafés, conference centres, banqueting venues, hotels and contract caterers. These managers generally specialise in a particular area, however their core knowledge, skills and behaviours are aligned. Common to all managers in this role is their passion for exceeding customers’ expectations. Hospitality managers have a high level of responsibility and are accountable for fulfilling the business vision and objectives which requires excellent business, people and customer relation skills. Individuals in this role are highly motivated team leaders that combine a talent for management and specific industry skills and thrive on the customer facing nature of the role.

KSBs

Knowledge

K1: Understand how to use relevant operating models to help achieve the business vision and objectives of hospitality businesses and how these are used in own area of business Back to Duty

K2: Understand how to manage finance and minimise costs within hospitality businesses; identify the income streams and cost centres and areas for potential waste or loss within own area of business Back to Duty

K3: Know the business strategy and its key competitors and how it fits within the wider hospitality industry in which it operates Back to Duty

K4: Identify the management information available in own area and understand how to use, analyse and act on it to drive business change Back to Duty

K5: Understand the standard business operating procedures, the services and products and how they are managed and their potential consequences Back to Duty

K6: Identify peaks and troughs in business levels and understand the factors which influence them e.g. season, weather, cultural and special occasions such as Valentine’s Day, New Years Back to Duty

K7: Determine how to develop contingency plans which allow consistent levels of service in line with business standards and requirements Back to Duty

K8: Understand how technology supports the delivery of products and services in hospitality businesses Back to Duty

K9: Understand environmental, legislative and social responsibilities and their impact within hospitality businesses Back to Duty

K10: Know how to identify potential risks to people and the business and how to plan for and minimise the impact Back to Duty

K11: Understand how to create a people strategy and how to effectively manage recruitment, induction, team development and succession planning in a hospitality business to deliver it Back to Duty

K12: Know and understand how to consistently communicate and engage with people and teams Back to Duty

K13: Understand the responsibilities of an employer and the parameters the business works within Back to Duty

K14: Determine the customer service journey and understand how to meet expectations, taking into account business requirements Back to Duty

K15: Understand the impact of service failure on hospitality businesses and identify how to develop and implement successful service recovery strategies Back to Duty

K16: Know how to use customer feedback as a competitive tool in the hospitality industry Back to Duty

K17: Understand how to identify, support, implement and evaluate hospitality marketing, sales strategies and techniques Back to Duty

K18: Understand what it means to champion the business and maintain comprehensive product / service, brand and market knowledge Back to Duty

K19: Understand the management and leadership styles and skills required in a hospitality business environment Back to Duty

K20: Understand how to lead the implementation of change in hospitality business and the potential impact on stakeholders Back to Duty

K21: Understand the ethos of a diverse and inclusive culture that demonstrates social inclusion Back to Duty

K36: Understand how to manage the delivery of on and off site sales of goods and products Back to Duty

K37: Understand how to monitor food production to ensure standards are upheld, identify and implement areas for improvement Back to Duty

K38: Understand how to manage cleanliness and identify, prioritise, schedule and implement maintenance or repair work in ways which minimise disruption to customers Back to Duty

Skills

S1: Proactively seek and drive activities that support the achievement of the business vision and objectives, improve competitiveness, to meet financial targets Back to Duty

S2: Monitor and manage income and costs, use forecasting to set realistic targets, evaluate the control of resource allocation, and prepare financial cases for improvement projects Back to Duty

S3: Develop and effectively communicate own plans and strategy to management team in order to harmoniously work towards achieving business objectives Back to Duty

S4: Analyse, interpret and evaluate product / service sales and / or productivity data and information and use it to make recommendations for future planning e.g. of staff and resources, ideas for new initiatives, and drive business change Back to Duty

S5: Implement required operational processes and procedures in line with business standards Back to Duty

S6: Monitor peaks and troughs in business levels to ensure operational plans allow service standards and resources to be maintained Back to Duty

S7: Develop and implement contingency plans to ensure resources are in place to provide consistent levels of service required by the business Back to Duty

S8: Maximise the use of technology and evaluate its effectiveness for achieving the desired results Back to Duty

S9: Manage and continuously review adherence to legislation Back to Duty

S10: Identify and manage risks through empowering the team Back to Duty

S11: Carry out talent management planning in line with the people strategy, and develop a culture of continuous development, actively supporting team members to improve and grow within their roles and careers Back to Duty

S12: Demonstrate effective methods of communication and leadership that achieve the desired results, providing support and coaching to team members to maximise their performance Back to Duty

S13: Manage people performance and capability, and develop teams in line with operational policy and procedures and support appropriate decision making Back to Duty

S14: Monitor customer satisfaction to ensure product / service is delivered according to their profile and business requirements Back to Duty

S15: Develop and implement service recovery strategies to uphold brand / business reputation and maintain customer satisfaction Back to Duty

S16: Actively seek, analyse and evaluate customer feedback and take appropriate action to improve quality of service and customer experience Back to Duty

S17: Maximise the impact of marketing strategies, evaluate and act on feedback Back to Duty

S18: Manage the targeted promotion of the brand and product / service to customers Back to Duty

S19: Use a wide range of management and leadership skills appropriate to the business to motivate and inspire others Back to Duty

S20: Lead change to meet the business objectives and manage the impact of change on stakeholders Back to Duty

S21: Support team members to carry out work activities that respond to a diverse range of needs Back to Duty

S36: Manage the delivery of on and off site sales of goods and products Back to Duty

S37: Manage food production to established standards and where relevant according to brand specifications, ensuring that all food safety practices are followed Back to Duty

S38: Maintain the appearance of the establishment to business standards managing cleanliness, maintenance, repairs and refurbishment Back to Duty

Behaviours

B1: Inspire team members to demonstrate personal drive to achieve the business vision and objectives Back to Duty

B2: Be financially astute in work activities, visibly discourage waste and act credibly on matters that affect business finance Back to Duty

B3: Openly share information with colleagues that support business objectives and growth Back to Duty

B4: Make decisions based on a sound analysis and judgement of available management information Back to Duty

B5: Actively promote the benefits of working within standard business operating procedures Back to Duty

B6: Ability to make accurate forecasts based on current and future trends Back to Duty

B7: Think ahead and demonstrate resourcefulness when developing plans Back to Duty

B8: Use technology responsibly and take an interest in new developments that could support the business Back to Duty

B9: Be accountable, advocate and adhere to the importance of working legally in the best interest of all people Back to Duty

B10: Be solution focussed through proactive risk management personally and through others Back to Duty

B11: Demonstrate commitment to self-improvement, championing a culture of continual development and progression; trying out and reflecting on methods to develop own leadership skills Back to Duty

B12: Manage team to take a pride in their role through demonstrating a consistently positive and professional approach to communication Back to Duty

B13: Empower team members whilst providing adequate support to aid their decision making Back to Duty

B14: Proactively develop and maintain a customer centred culture Back to Duty

B15: Provide clear direction to team and empower them to implement effective customer service resolutions Back to Duty

B16: Drive behavioural change through encouraging others to seek and act on feedback Back to Duty

B17: Personally market the business and industry through creating a culture of passionate enthusiasm to provide customers with the best possible experience, seeking and acting upon feedback Back to Duty

B18: Drive a strong cultural belief in the brand and product / service Back to Duty

B19: Create a high performance culture Back to Duty

B20: Pioneer business decisions and promote a positive attitude to change Back to Duty

B21: Lead by example to promote business and social responsibility and act as a role model to ensure self and team are operating in an empathic, fair and consistently professional manner Back to Duty

B27: Actively seek opportunities to improve the commercial presentation of the outlet to enhance and maximise sales Back to Duty

FdA Hospitality Management

Awarding body: Buckinghamshire New University

Qualification type: HTQ Qualification level: 5 Qualification approved: 21/12/2023

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