Key information

  1. Reference: OCC0118
  2. Date updated: 01/06/2021
  3. Level: 4
  4. Route: Digital
  5. Regulated occupation: No

Details of the occupational standard

Information Symbol

Higher Technical Qualification

Higher Technical Qualifications (HTQs) are designed to be delivered within a course of education. Some Knowledge, Skills and Behaviours may be more safely and reliably delivered in workplace settings, so may not be fully covered by the HTQ. Some qualifications will deliver additional content or added depth and breadth through, for example, use of specialist learning environments, work placements or innovative teaching methods. Check with the qualification provider if you require further information on coverage.

Occupation summary

This occupation is found in any employer in any sector that uses data to make business decisions. Data analysts may work in various departments within a single employer, (for example finance, sales, HR, manufacturing, or marketing), and in any employment sector, public or private, including retail, distribution, defence, banking, logistics, media, local government etc.

The broad purpose of the occupation is to ascertain how data can be used in order to answer questions and solve problems. Data analysis is a process of requirement-gathering, inspecting, cleansing, transforming and modelling data with the goal of discovering useful information, informing conclusions and supporting decision-making. Data analysis has multiple facets and approaches, encompassing diverse techniques under a variety of names. In today's world, data analysis plays a crucial role in making decisions more evidence-based and helping organisations operate more effectively.

For example: a data analyst may investigate social media trends and their impact on the organisation. In retail, a data analyst may break down sales figures to make recommendations on product placement and development. In HR a data analyst may investigate staff retention rates, in order to decide on recruitment strategy. In a hospital, a data analyst may investigate wait times for different departments, in order to provide a better service to its patients. 

In their daily work, an employee in this occupation interacts with internal or external clients. Internally, the data analyst may work with many people within their organisation, at different levels. Externally a data analyst may provide data analysis services to other organisations on behalf of their employer. Data analysts would normally be office based and work normal business hours.

An employee in this occupation will be responsible for the creation and delivery of their own work, to meet business objectives. The data analyst will be responsible for working within the data architecture of the company and ensuring that the data is handled in a compliant, safe and appropriately secure manner, understanding and adhering to company data policy and legislation. Data analysis is a fast-moving and changing environment, and data analysts need to continue to stay abreast of, and engaged with, changes and trends in the wider industry; including data languages, tools and software, and lessons learnt elsewhere.

Typical job titles include:

Data Analyst Departmental Data Analyst Problem Analyst Junior Analyst Marketing Data Analyst

Occupation duties

Duty KSBs
Duty 1 Identify data sources to meet the organisation's requirement, using evidence-based decision making to establish a rationale for inclusion and exclusion of various data sets and models
K1 K2 K3 K4 K5 K6 K8 K9 K10 K12 K15
S1 S2 S7 S8 S9 S15
B2 B3 B4 B5 B7
Duty 2 Liaise with the client and colleagues from other areas of the organisation to establish reporting needs and deliver insightful and accurate information
K1 K2 K3 K4 K5 K6 K9 K10 K11 K12 K15
S1 S2 S4 S5 S7 S12
B1 B3 B4 B5 B6 B7
Duty 3 Collect, compile and, if needed, cleanse data, such as sales figures, Digital Twins etc. solving any problems that arise, to or from a range of internal and external systems
K1 K2 K3 K4 K5 K6 K8 K10 K11 K12 K13 K15
S1 S2 S3 S4 S6 S7 S8 S9 S10 S13
B1 B2 B3 B4 B5 B6 B7
Duty 4 Produce performance dashboards and reports in the Visualisation and Model Building Phase
K1 K2 K3 K4 K5 K6 K7 K8 K9 K10 K11 K12 K13 K15
S1 S2 S3 S4 S5 S7 S8 S9 S10 S11 S12 S13 S14 S15
B2 B3 B4
Duty 5 Support the organisation by maintaining and developing reports for analysis to aid with decisions, and adhering to organisational policy/legislation
K1 K2 K3 K7 K8 K10 K11 K12
S1 S2 S3 S5 S8 S9 S14
B1 B2 B3
Duty 6 Produce a range of standard and non standard statistical and data analysis reports in the Model Building phase
K2 K3 K4 K5 K6 K7 K8 K9 K10 K11 K12 K13 K14
S1 S2 S3 S4 S5 S8 S9 S10 S11 S13 S14
B2 B3 B6 B7
Duty 7 Identify, analyse, and interpret trends or patterns in data sets
K1 K2 K3 K4 K5 K8 K10 K11 K12 K13 K14 K15
S1 S2 S3 S4 S5 S6 S10 S11 S13 S14
B2 B3 B4 B5 B7
Duty 8 Draw conclusions and recommend an appropriate response, offer guidance or interpretation to aid understanding of the data
K1 K2 K7 K8 K11 K14
S1 S2 S3 S4 S5 S7 S10 S11 S12 S13 S14
B2 B3 B4 B5 B7
Duty 9 Summarise and present the results of data analysis to a range of stakeholders, making recommendations
K2 K3 K4 K5 K7 K9 K10 K12 K13 K15
S1 S2 S4 S5 S7 S9 S12 S14 S15
B1 B3 B4 B7
Duty 10 Provide regular reports and analysis to different management or leadership teams, ensuring data is used and represented ethically in line with relevant legislation (e.g. GDPR which incorporates Privacy by Design).
K1 K2 K3 K4 K5 K6 K7 K9 K10 K11 K12 K15
S1 S2 S4 S5 S7 S10 S12 S14 S15
B3 B4 B5
Duty 11 Ensure data is appropriately stored and archived, in line with relevant legislation e.g. GDPR
K1 K2 K3 K6 K8 K11 K12
S1 S2 S3 S9
B1 B3 B4
Duty 12 Practice continuous self learning to keep up to date with technological developments to enhance relevant skills and take responsibility for own professional development
K7 K8 K10 K11 K13 K14 K15
S1 S3 S4 S6 S7 S12
B1 B2 B3 B4 B5 B6 B7
×

Required knowledge

    Required skill

      Required behaviour

        KSBs

        Knowledge

        K1: current relevant legislation and its application to the safe use of data Back to Duty

        K2: organisational data and information security standards, policies and procedures relevant to data management activities Back to Duty

        K3: principles of the data life cycle and the steps involved in carrying out routine data analysis tasks Back to Duty

        K4: principles of data, including open and public data, administrative data, and research data Back to Duty

        K5: the differences between structured and unstructured data Back to Duty

        K6: the fundamentals of data structures, database system design, implementation and maintenance Back to Duty

        K7: principles of user experience and domain context for data analytics Back to Duty

        K8: quality risks inherent in data and how to mitigate or resolve these Back to Duty

        K9: principal approaches to defining customer requirements for data analysis Back to Duty

        K10: approaches to combining data from different sources Back to Duty

        K11: approaches to organisational tools and methods for data analysis Back to Duty

        K12: organisational data architecture Back to Duty

        K13: principles of statistics for analysing datasets Back to Duty

        K14: the principles of descriptive, predictive and prescriptive analytics Back to Duty

        K15: the ethical aspects associated with the use and collation of data Back to Duty

        Skills

        S1: Use data systems securely to meet requirements and in line with organisational procedures and legislation including principles of Privacy by Design Back to Duty

        S2: implement the stages of the data analysis lifecycle Back to Duty

        S3: apply principles of data classification within data analysis activity Back to Duty

        S4: analyse data sets taking account of different data structures and database designs Back to Duty

        S5: assess the impact on user experience and domain context on data analysis activity Back to Duty

        S6: identify and escalate quality risks in data analysis with suggested mitigation or resolutions as appropriate Back to Duty

        S7: undertake customer requirements analysis and implement findings in data analytics planning and outputs Back to Duty

        S8: identify data sources and the risks and challenges to combination within data analysis activity Back to Duty

        S9: apply organizational architecture requirements to data analysis activities Back to Duty

        S10: apply statistical methodologies to data analysis tasks Back to Duty

        S11: apply predictive analytics in the collation and use of data Back to Duty

        S12: collaborate and communicate with a range of internal and external stakeholders using appropriate styles and behaviours to suit the audience Back to Duty

        S13: use a range of analytical techniques such as data mining, time series forecasting and modelling techniques to identify and predict trends and patterns in data Back to Duty

        S14: collate and interpret qualitative and quantitative data and convert into infographics, reports, tables, dashboards and graphs Back to Duty

        S15: select and apply the most appropriate data tools to achieve the optimum outcome Back to Duty

        Behaviours

        B1: maintain a productive, professional and secure working environment Back to Duty

        B2: show initiative, being resourceful when faced with a problem and taking responsibility for solving problems within their own remit Back to Duty

        B3: work independently and collaboratively Back to Duty

        B4: logical and analytical Back to Duty

        B5: identify issues quickly, investigating and solving complex problems and applying appropriate solutions. Ensures the true root cause of any problem is found and a solution is identified which prevents recurrence. Back to Duty

        B6: resilient - viewing obstacles as challenges and learning from failure. Back to Duty

        B7: adaptable to changing contexts within the scope of a project, direction of the organisation or Data Analyst role. Back to Duty

        Foundation Degree in Computer Science

        Awarding body: Leeds City College

        Qualification type: HTQ Qualification level: 5 Qualification approved: 01/06/2021

        FdSc Business Computing

        Awarding body: New College Durham

        Qualification type: HTQ Qualification level: 5 Qualification approved: 01/06/2021

        Pearson BTEC Level 5 Higher National Diploma in Computing for England

        Awarding body: Pearson

        Qualification type: HTQ Qualification level: 5 Qualification approved: 01/06/2021

        Foundation Degree of Science (FdSc) in Computer Science

        Awarding body: Staffordshire University

        Qualification type: HTQ Qualification level: 5 Qualification approved: 01/06/2021

        NCFE Level 4 Diploma: Data Analyst

        Awarding body: NCFE

        Qualification type: HTQ Qualification level: 4 Qualification approved: 08/07/2022

        Certificate of Higher Education Data Analyst

        Awarding body: University of Brighton

        Qualification type: HTQ Qualification level: 4 Qualification approved: 08/07/2022

        Certificate of Higher Education in Data Science

        Awarding body: University of Gloucestershire

        Qualification type: HTQ Qualification level: 4 Qualification approved: 08/07/2022

        Digital Modular Programme for Data Analysts

        Awarding body: BCS

        Qualification type: HTQ Qualification level: 4 Qualification approved: 08/07/2022

        Pearson BTEC Level 5 Higher National Diploma in Digital Technologies for England

        Awarding body: Pearson

        Qualification type: HTQ Qualification level: 5 Qualification approved: 08/07/2022

        HNC Data Analyst

        Awarding body: Solent University

        Qualification type: HTQ Qualification level: 4 Qualification approved: 04/05/2023

        FDSc Data Science

        Awarding body: Buckinghamshire New University

        Qualification type: HTQ Qualification level: 5 Qualification approved: 04/04/2024

        Diploma of Higher Education (DipHE) Data Science

        Awarding body: University of Salford

        Qualification type: HTQ Qualification level: 5 Qualification approved: 28/10/2024

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