Publishing professional

Knowledge

K1: Their organisation’s strategy and publishing programme, their competitors and who their target users are Back to Duty

K2: The broader publishing industry - sectors and trends Back to Duty

K3: The role of the industry with regards to the wider social issues of climate change and diversity, equity and inclusion and the impact of these issues on their organisation and target users Back to Duty

K4: Publishing systems used to manage, produce and sell products or publications. Back to Duty

K5: The importance and risk to the business involved in maintaining and managing product data, including metadata. Back to Duty

K6: Content management software that supports the production process for the variety of content at their organisation. Back to Duty

K7: The publishing journey from commissioning through to publication including working with manuscripts, proofs and marketing materials Back to Duty

K8: The range of products and publications available such as books, illustrated books, academic publications, digital books, products and services. Back to Duty

K9: Key stages of the publishing process, which include briefing stakeholders or suppliers, design, editing and proof reading. Back to Duty

K10: Importance of communication with internal and external stakeholders Back to Duty

K11: Process and procedures for setting and proofreading content. Back to Duty

K12: The costing and scheduling principles of products or publications to ensure cost effective and timely production. Back to Duty

K13: The importance of tracking and maintaining up-to-date versions of product files on systems. Back to Duty

K14: Sustainability and environmental considerations within production and supply chains. Back to Duty

K15: The importance of market awareness and key selling points for their customers and target users in order to drive sales. Back to Duty

K16: Different methods to connect and engage directly with target users such as influencers, the press, focus groups and surveys. Back to Duty

K17: Sales channels and tools for their target audience. Back to Duty

K18: Marketing campaigns and strategies including digital methods such as search engine optimisation, insights from web analytics and web optimisation. Back to Duty

K19: Contractual structures with authors or contributors including, where relevant, fees, advances, royalties, licensing or assigning copyright and subrights. Back to Duty

K20: Company policies regarding third-party permissions and for protecting copyright and ensuring compliance, including digital rights management. Back to Duty

K21: Range of standards (such as Onix) and mark-up languages (such as XML, LaTeX and HTML) used in publishing. Back to Duty

K22: Accessibility requirements for digital content where relevant (such as alt text for images). Back to Duty

K23: User experience (UX) design and how this can be tested. Back to Duty

K24: New technologies and emerging digital trends and the impact of these on the broader publishing industry Back to Duty

Skills

S1: Input and maintain data to produce products or publications that meet company, sales channel and audience requirements. Back to Duty

S2: Continually improve the quality of information or data in line with best practice. Back to Duty

S3: Maintain data and records in line with relevant data protection guidelines. Back to Duty

S4: Follow publishing guidelines relevant to their role to produce products or publications that meet budgets, are on schedule and meet company and industry standards. Back to Duty

S5: Ensure appropriate changes are highlighted and agreed with stakeholders Back to Duty

S6: Apply rigour and attention to detail Back to Duty

S7: Escalate issues and concerns, in line with company process. Back to Duty

S8: Identify stakeholders, build relationships and manage expectations Back to Duty

S9: Present appropriate information clearly and concisely, whether internal or external. Back to Duty

S10: Ensure that products or publications meet contractual structures agreed with authors or other content providers. Back to Duty

S11: Think laterally and provide sensible solutions to problems. Back to Duty

S12: Demonstrate a strong ability to work as part of a team, taking on tasks confidently and resourcefully, working cooperatively with others, and supporting the team and line manager as required. Back to Duty

S13: Communicate clearly with relevant stakeholders, showing confidence, inclusiveness and flexibility, and ensuring an appropriate use of language and terminology. Back to Duty

S14: Present and communicate ideas to colleagues internally and externally as needed. Back to Duty

S15: Manage own workload and operate both individually and as part of a wider team and seek support when needed. Back to Duty

S16: Demonstrate good time-management – prioritise effectively, with the ability to manage multiple demands and deadlines. Back to Duty

S17: Demonstrate the ability to communicate and collaborate effectively during remote or hybrid working, where required by their company. Back to Duty

Behaviours

B1: Maintain professional discretion in relation to confidential issues surrounding stakeholders or business activities. Back to Duty

B2: Include and seek input from people across a wide variety of backgrounds and lived experiences, treating colleagues and external stakeholders fairly and with respect. Back to Duty

B3: Apply rigour and attention to detail both on product processes and in other tasks. Back to Duty

B4: Take the initiative when required and be willing to offer ideas. Back to Duty

B5: Consistently achieve personal and organisational targets. Back to Duty

B6: Be receptive to new ideas. Back to Duty

B7: Be resilient and determined to overcome obstacles. Back to Duty

B8: Show a willingness to learn and develop, embracing new challenges when they occur. Back to Duty

B9: Demonstrates enthusiasm in their activities Back to Duty

B10: Take personal responsibility for and promote sustainable working practices. Back to Duty

B11: Act as a role model for accessibility, equity, diversity, and inclusion. Back to Duty